The Ideal Word Count for Landing Page Content
How Many Words Should My Landing Pages Be
If you’re hoping to improve your website’s SEO, you’re probably wondering about the ideal word count for content on each page. After all, the more content you have, the more keywords you can include, which should theoretically lead to more traffic.
However, it’s not quite that simple. The truth is, there is no magic number when it comes to the ideal word count for landing page content. It depends on a number of factors, including your industry, your target audience, and your goals for the page.
Experts Agree to Disagree: The Ideal Word Count for Your Landing Page SEO Content Is …
First, let’s just say that nobody can agree on the answer to this question. Nobody. I have clients who want a maximum of 400 words on each page, and I have clients who think they need 2,000 words to get to that coveted #1 spot on the search engines results pages (SERP).
There are some general guidelines you can follow when it comes to landing page content. In general, shorter landing pages that are high quality are better than longer ones that are junk.
Want to Improve Your Website’s SEO – A General Guideline to Word Count
A good rule of thumb is to aim for around a minimum of 400 words per page. This may seem like a relatively small amount, but remember that you don’t need to include fluff just to hit a certain word count. Your goal should be to include only the most relevant and helpful information for your audience.
Of course, there will be times when you need to deviate from this general guideline. For example, if you’re in a highly technical industry or if your target audience is particularly sophisticated, you may need to include more information on your landing pages to ensure that they rank well in search results.
Similarly, if you’re targeting a global audience, you may need to provide translations of your content so that people from different countries can understand and engage with it. Ultimately, the best thing you can do is test different word counts and see what works best for your particular situation.
While there’s no one-size-fits-all answer when it comes to the ideal word count for landing page content, shorter pages are generally better than longer ones.
Aim for around 500 words per page, and remember to focus on quality over quantity. With well-written and relevant content, you’ll be well on your way to improving your website’s SEO.