CheekySkirt was never just a blog. It was proof I could write my way into any freakin’ room.
I started CheekySkirt® because I missed writing. Not content. Not copy. Writing. The kind where your brain takes off, your fingers try to keep up, and grammar gets kicked out the window because nobody invited it anyway.
And I swore a lot.
I started CheekySkirt® because I missed writing. Not content. Not copy. Writing. The kind where your brain takes off, your fingers try to keep up, and grammar gets kicked out the window because nobody invited it anyway.
And I swore a lot.
CheekySkirt
Before Everything But The Logo, there was CheekySkirt.
And this was long before AI started telling businesses who they were, what they sounded like, and how to say it just like everyone else. CheekySkirt was good. Real good. Good enough that people read it, remembered it, and started asking if I could write for them, too.
And this was long before AI started telling businesses who they were, what they sounded like, and how to say it just like everyone else. CheekySkirt was good. Real good. Good enough that people read it, remembered it, and started asking if I'd write for them, too.
What is CheekySkirt Media?
CheekySkirt Media is Kate’s writing and brand business. Websites. Bios. Brand stories. Service pages. Local search content. And the brand strategy that has to happen before any of those words actually work.
It started as a blog in 2014 because Kate missed writing. The kind with conjunctions and em dashes and zero corporate lingo. People read it, loved the name, asked who wrote it, and then — because this is exactly how things should go — started asking Kate to write for them too.
Twelve years later, she’s still at it. Still mouthy. Still sharp. Still the person businesses call when their words aren’t doing the job.
Yep, I trademarked her. Because when people kept stopping to ask, “wait, why CheekySkirt?” well, that was the whole point.
CheekySkirt Media is Kate’s writing and brand business: websites, bios, brand stories, service pages, local search content, and the strategy that makes the words work.
It started as a blog in 2014 because Kate missed real writing. Conjunctions. Em dashes. Zero corporate lingo. People read it, loved the name, asked who wrote it, and started asking Kate to write for them too.
Twelve years later, she’s still mouthy, sharp, and the person businesses call when the words aren’t doing the job.
Yep, I trademarked her. People kept asking, “wait, why CheekySkirt?” Exactly.
I still wrote the corporate stuff. But CheekySkirt was mine.
Before CheekySkirt, I spent years writing polished, buttoned-up content people expect from a communications professional. It was clean, approved, and it made sense. It also had the personality of a conference room chair—and not the fancy kind with cushions and armrests.
One day in May 2014, I woke up thinking about how much I missed writing. Real writing. Big thoughts. Run-on sentences. Half thoughts. Conjunctions. Ellipses. Em dashes. All in the wrong places, because when you write to write, grammar gets kicked out the flipping window.
CheekySkirt was born.
So I bought a URL, built a website, and CheekySkirt was born. God, I love her.
“CheekySkirt was never about replacing my job. It was a place to write whatever I wanted. Turns out people liked it—and I was pretty freakin' good at it.”
She worked because she was mine.
She worked because nobody got to hover over every sentence with a red pen and one more “quick thought.” CheekySkirt gave me back the part where your brain catches fire and your fingers are just trying to keep up.
Then people started reading it.
Agencies started reaching out — not because I was pitching them, but because they found the writing, liked how it moved, and asked if I could bring that same instinct to client work.
So I made it official. CheekySkirt became CheekySkirt Media.
Every writing job had a “before the writing” problem nobody hired me to solve. I kept solving it anyway. That’s how Everything But The Logo happened.
People hired me for the words. Websites. Bios. Brand stories. Service pages. The usual suspects.
But most businesses were sitting on a mess underneath the surface stuff. A logo. Some colors. Maybe a company document that sounded like every other company document. Ask what made them different, why someone should pick them, what they actually wanted to be known for — and everything got real quiet, real fast.
The words weren’t the problem. The words were just where the problem showed up.
So here’s what I started doing instead.
Before a new client and I ever talk, I roll up my sleeves and do work most people don't do—even after they're hired. I can't tell you what that looks like. But I will tell you this: every single time, I find something. An inconsistency. A missed opportunity.
I don't always know what they're going to hire me for yet. Website copy. Google Business Profile stuff. Social posts. Brand story. Something else entirely. That doesn't matter. I do the work anyway.
So when we finally get on that first call, I am not walking in cold. I already have questions. I already have suspicions. I already know where something feels off. And every single time, something shows up: a gap, a contradiction, a missed opportunity, a sentence they should have been saying the whole time but weren’t.
- there's a process
- no, I'm not telling you what it is
- let's just say I show up knowing things
- my clients are always a little suspicious
- then they're impressed
- and then they hire me, again
- it's not magic, and I am sorry about this next part, but...
- it's also not your business until you become mine
That's not a process I learned in a course. That's what happens when you pay attention, notice the same theme showing up across just about every client, and actually give a damn.
I don't walk in cold. Ever.
That's exactly why Everything But The Logo exists.
The logo was usually done. The rest of it — the message, the offer, the story, the website, the content, the search language — that was the part sitting there with its hands in its pockets.
I don’t make brands sound like me. I make them sound like nobody else in their industry.
That’s the whole damn skill.
Every industry has a pile. Same claims. Same “trusted partner” language. Same soft little paragraph about caring deeply and serving the community. You’ve read it a hundred times. So has everybody else.
The job isn’t to write more of that. The job is to find the thing that’s actually true about a business — the personality, the angle, the line nobody else in their category would say — and put it on the page where people can finally see it.
Strategy. Service businesses. Wellness. Insurance. Moving companies. Martial arts schools. Local organizations. Personal brands. Weird little niches with very specific audiences. All of it.
That’s the range.
Every industry has a pile. Same claims. Same “trusted partner” language. Same soft little paragraph about caring deeply and serving the community.
The job is not to write more of that. The job is to find what is actually true about a business and put it on the page where people can finally see it.
Strategy. Service businesses. Wellness. Insurance. Moving companies. Martial arts schools. Local organizations. Personal brands. Weird little niches. All of it.
That’s the range.
I find the story hiding in plain sight.
Most businesses are sitting on better material than their website shows. It’s usually buried under safe phrases, old bios, and copy that sounds like everybody agreed not to offend the furniture.
I make the voice fit the person.
Some brands need warmth. Some need authority. Some need wit. Some need calm, clean confidence. The job is to uncover the personality that already belongs there — not invent one from scratch.
I get them out of the category pile.
Every industry has the same sad paragraph wearing a different logo. I find the words that make a business harder to confuse with everybody else in the room.
I write like someone’s going to read it.
Not skim it politely. Actually read it. Understand it. Remember it. Think, “okay, these people get it.” That’s the bar.
People don’t hire me because they want CheekySkirt pasted onto their business. They hire me because they want someone who can hear what makes them different—and finally say it out loud.
Big brands. Local businesses. Totally different voices. Same writer.
Here is a tiny slice of where my writing has shown up through client and agency work. Different industries. Different voices. I know how to get in, figure it out, and write the thing.
Kate
Founder of CheekySkirt Media
Writer. Voice finder. Brand builder. Conjunction user. Em dash queen. Cheeky as f*ck.
Hi, I’m Kate. I write the words.
But before I write a single one, I put on the extra comfy yoga pants — the ones that have never seen a downward dog — and I do the work nobody hired me to do yet.
I’m the writer behind CheekySkirt, the person behind CheekySkirt Media, and the reason Everything But The Logo exists.
People hired me for copy. They got copy. But they also got someone who noticed the thing they’d been getting wrong for three years, the offer buried on page four of their website, the brand voice that sounded like it belonged to someone else’s business.
I found it. I said it. And then I wrote the words that finally made it make sense.
That’s the work now. And when I’m done, I may just know you better than you know you.
Before I write a single word, I put on the extra comfy yoga pants — the ones that have never seen a downward dog — and do the work nobody hired me to do yet.
I’m the writer behind CheekySkirt, the person behind CheekySkirt Media, and the reason Everything But The Logo exists.
People hired me for copy. They got copy. But they also got someone who found the buried offer, the off-brand voice, and the thing they should have been saying the whole time.
That’s the work now. And when I’m done, I may just know you better than you know you.
You’re good at what you do. Probably really good at it. But your website, your content, your story — all the stuff that’s supposed to tell people all the great stuff about you — hasn’t caught up yet. That’s where I come in. And I’m also really good at what I do.
A few things people usually want to know. Because apparently “I write things” is not a full business plan.
Fair. CheekySkirt has lived a few lives: personal blog, writing proof, business origin story, client work engine, and now the place where voice, search, trust, and brand clarity all decided to sit at the same damn table.
For the record:
This is the part where we make the humans, robots, search engines, and mildly confused website visitors very happy.
01 What is CheekySkirt Media?
CheekySkirt Media is Kate Tulloch-Hammond’s writing, content, and brand voice business. It started with CheekySkirt, the blog Kate built in 2014 because she missed writing for herself. Then people started asking her to write for their businesses, and CheekySkirt became CheekySkirt Media.
02 Who is behind CheekySkirt Media?
CheekySkirt Media was founded by Kate Tulloch-Hammond, a writer, brand voice person, content strategist, and the reason Everything But The Logo exists. Kate writes websites, bios, brand stories, service pages, social content, Google Business Profile content, company profiles, and all the business words people need but would rather set on fire than write themselves.
03 How did CheekySkirt start?
CheekySkirt started in May 2014 after Kate woke up thinking about how much she missed writing. Real writing. Big thoughts. Run-on sentences. Half thoughts. Conjunctions. Ellipses. Em dashes. All in the wrong places, because when you write to write, grammar gets kicked out the flipping window. So she bought the URL, built the site, and CheekySkirt was born.
04 Why did CheekySkirt become CheekySkirt Media?
Because people started asking Kate to write their stuff. Which honestly shocked the hell out of her. People wanted to pay her to do the thing she already loved doing? Ridiculous. Also, apparently, a business model. That is when CheekySkirt became CheekySkirt Media and Kate made it official.
05 What does CheekySkirt Media do?
CheekySkirt Media writes the words businesses need to sound clear, useful, memorable, and harder to confuse with everyone else. That includes website copy, blog content, brand messaging, service pages, bios, social media content, Google Business Profile posts, local search content, company descriptions, and brand stories that do not sound like they were pulled from the same sad drawer as everyone else.
06 What makes Kate’s writing different?
Kate does not make brands sound like Kate. That would be exhausting for everyone involved. The skill is walking into someone else’s business, figuring out what belongs there, cutting what does not, and writing the words in a way that sounds like that business and nobody else’s.
07 Does CheekySkirt Media only write funny content?
No. The goal is not to make every business sound funny. The goal is to make the writing fit the business, the audience, the platform, and the reason the words exist in the first place. Some pages need trust. Some need authority. Some need local clarity. Some need a stronger offer. Some need to help people understand the business fast because they are comparing options, searching online, asking AI tools, or trying to decide who actually knows what they are doing.
08 Does Kate write for SEO and AI search?
Yes. But not in the sad old way where a page gets stuffed with keywords until it sounds like it needs medical attention. Kate writes clear, useful, human content that helps people, search engines, and AI tools understand who the business is, what it does, where it works, who it helps, and why it should be trusted.
09 What does writing for the new search landscape mean?
It means the words have to do more than sit there looking pretty. They need to answer real questions, explain the business clearly, support trust, show expertise, connect related services, and make the brand easier to understand across Google, AI search tools, local search, websites, social platforms, and business profiles.
10 What are AEO, GEO, and AI visibility?
AEO, GEO, and AI visibility are fancy little acronyms for a very practical idea: your content needs to be easy for answer engines, generative AI tools, search platforms, and real humans to understand. That means clear answers, strong context, accurate service language, local relevance, proof, and writing that does not bury the point under six paragraphs of throat-clearing.
11 How does brand voice affect search visibility?
If the brand is unclear, the search content usually gets messy too. Strong brand voice helps the business sound consistent everywhere: website pages, service descriptions, FAQs, Google Business Profile posts, bios, captions, and local content. That consistency helps people understand the business faster, and it gives search platforms better context.
12 Can content build trust and authority?
Yes. Trust does not come from saying “we are trusted” fourteen times and hoping everyone claps. It comes from clear explanations, specific details, useful answers, proof, experience, local relevance, and writing that makes people think, “Okay, these people actually know what they are doing.”
13 Do you write local search content?
Yes. Local search content needs to make a business easier to find and easier to choose. That means clear service language, location relevance, customer-focused answers, Google Business Profile content, service pages, and website copy that connects what people are searching for with what the business actually does.
14 Do you write AI-friendly answers for websites?
Yes. AI-friendly content is not robotic content. It is clear content. It answers the question, names the business, explains the service, gives useful context, and makes the page easier for both humans and machines to understand. Basically, it says the thing without making everyone dig for it.
15 Why does brand clarity matter before writing?
Because copy can only do so much if the business underneath it is confused. If the offer is blurry, the audience is vague, the message is scattered, or the brand sounds like it borrowed someone else’s personality, the writing has to fix all of that before it can do its real job.
16 Where is CheekySkirt Media based?
CheekySkirt Media is based in the Tampa Bay area of Florida, with deep roots in Dunedin and the local business community. Kate writes for local businesses, service providers, personal brands, organizations, and companies that need stronger words without sounding like they swallowed a brochure.
17 Is CheekySkirt Media the same as Everything But The Logo?
Not exactly. CheekySkirt Media is the writing home, the origin story, and the proof. Everything But The Logo is the bigger brand work that grew from it: messaging, content, websites, strategy, story, and all the pieces a business needs after the logo exists and the rest of the brand still has to make sense.
18 Why does the CheekySkirt blog matter?
The blog matters because it proved the voice before there was a business wrapped around it. People read it, shared it, remembered it, and reached out because the writing sounded like a real person was on the other side. That still matters. A lot.
19 How do I work with Kate?
Start with the words. If your website sounds generic, your brand story feels flat, your service pages are not helping anyone, your bio makes you want to hide under furniture, or your content sounds like everyone else in your industry, that is the work. CheekySkirt Media is where the writing started. Everything But The Logo is where the full brand work goes next.
CheekySkirt started as the voice. CheekySkirt Media made it official. The work now is bigger: make the brand clear, useful, searchable, trustworthy, and impossible to confuse with anyone else’s.