CheekySkirt was never just a blog. It was proof I could write my way into any room.
I started CheekySkirt with stories that were real, funny, honest, and actually worth reading. People found them. People shared them. People from all over the world reached out because the writing felt like a real person was on the other side.
Then agencies started asking me to write for their clients. That is what built CheekySkirt: not cookie-cutter content, not generic marketing copy, not safe little sentences wearing sensible shoes. Real writing. Sharp voice. Human connection. The ability to write for anyone without making everyone sound the same.
CheekySkirt
Real writing. No beige conference room copy.
CheekySkirt is the legacy, the attitude, the proof, and the original voice. It’s the place where the writing got sharp, the stories got real, and the whole thing stopped sounding like it had been approved by a committee.
I wrote the corporate stuff. Then I got bored.
Before CheekySkirt, I spent years writing the polished, buttoned-up content people expect from a communications professional. It was clean. It was approved. It made sense. It also had the personality of a conference room chair.
The sentences behaved. The messaging stayed in its lane. The voice wore sensible shoes and never made anyone nervous. Technically, it worked. Emotionally, it made me want to crawl out of my own skin.
So one day, I stopped writing like every paragraph needed to survive a committee meeting. I started writing about my actual life instead. The weird parts. The funny parts. The tiny observations. The stuff people notice, but don’t always say out loud.
CheekySkirt was where I stopped writing like I was being supervised.
I stopped over-sanitizing my own writing.
No more shaving every sentence down until it behaved at the dinner table. CheekySkirt gave me room to write with timing, bite, weird little details, and the kind of honesty that makes people lean in because they can tell a real person is talking.
I started writing the stuff people actually remember.
Not because every story was dramatic. Most of them weren’t. It was the tiny stuff: a weird moment, a throwaway line, a dog acting like it pays bills, one ridiculous observation that made people say, “Oh my God, same.”
My voice got sharper because it got honest.
It wasn’t manufactured. It wasn’t trying to sound “on brand.” It was clear, funny, specific, and less like a newsletter nobody asked for (and more like someone finally saying the thing out loud). And, it was human enough to make people feel like someone real was talking to them.
My skill finally had room to show off.
That’s when I realized the real gift wasn’t just having a voice. It was knowing how to use voice. Timing, rhythm, instinct, range, restraint, punch, clarity, all of it. CheekySkirt gave me the room to prove I could make words do what I wanted them to do.
The writing worked because it didn’t sound like it had been approved by six people who were afraid of adjectives.
I don’t make brands sound like me. I make them sound like nobody else in their industry.
That’s the whole damn skill.
Good writing isn’t one voice repeated over and over with a different logo slapped on top. That’s not voice. That’s a costume.
The real work is walking into someone else’s world, hearing what makes it different, finding the rhythm, cutting the filler, and making the words feel like they belong to that business and nobody else.
I can write warm. I can write sharp. I can write funny, serious, technical, emotional, local, polished, gritty, elegant, weird, practical, or beautifully plain. The point isn’t to sound like CheekySkirt. The point is to sound right.
I find the story hiding in plain sight.
Most businesses have a better story than their website is telling. It’s usually buried under safe phrases, industry habits, and copy that sounds like it’s trying very hard not to bother anyone.
I make the voice fit the person.
Some brands need warmth. Some need authority. Some need wit. Some need calm, clean confidence. The job isn’t to force a personality onto the business. The job is to uncover the one that already belongs there.
I pull them out of the category pile.
Every industry has a pile. Same promises. Same phrases. Same “we care” paragraphs. My job is to make sure the business doesn’t disappear into it.
I write like someone’s actually going to read it.
Because they are. Or at least they should be. A brand doesn’t need more words just sitting there looking professional. It needs words that make people stop, understand, remember, and trust.
That’s why people hired me to write their story.
Not because they wanted CheekySkirt pasted onto their business. Because they wanted someone who could hear what made them different and finally say it in a way that felt true, clear, useful, and impossible to confuse with everyone else.
A brand shouldn’t sound like it came from the same drawer as everyone else.
Then people started asking me to write their stuff. Which honestly shocked the hell out of me.
People wanted to pay me to do the thing I already loved doing? I didn’t see that coming. But once it started happening, it made sense. The same instincts that made people read CheekySkirt for fun could help businesses sound more human, more specific, and a whole lot less like everyone else.
That’s when CheekySkirt became CheekySkirt Media.
People wanted to pay me to write? Like, actual money? For the thing I was already doing because I loved it? I was shocked, delighted, mildly suspicious, and immediately ready to file paperwork.
So I did. I filed the paperwork, made it official, and turned the thing I loved into a legitimate business, which still felt completely wild. One minute I was writing stories because I couldn’t not write them. The next, people were asking me to bring that same voice, instinct, and clarity to their brands.
And no, the job wasn’t to make every business sound like my blog. Please. That would be chaos with invoices. The real skill was taking what made people care about a story and using it to make a business easier to understand, easier to trust, and a lot harder to confuse with every other business saying the same safe little things.
The blog built the voice. The business gave it somewhere to go.
Websites. Bios. Brand stories. Service pages. Blogs. Social posts. Google Business Profile content. Company profiles. The stuff every business needs, but very few businesses know how to write without sounding like they copied it from a brochure in a dentist’s waiting room.
Not filler. Not fluff. Not words standing around in khakis.
Websites that didn’t sound like wallpaper
Pretty is nice. Clear is better. I wrote website copy that helped people understand what the business did, why it mattered, and why they should keep clicking instead of wandering back to Google like the page had personally disappointed them.
Bios that didn’t feel like hostage notes
A good bio shouldn’t read like someone was forced to summarize their entire personality under fluorescent lighting. I wrote bios that sounded like real people with real experience, real personality, and an actual reason to be trusted.
Service pages that actually explained the service
Wild concept, I know. But if someone has to read your service page three times and still doesn’t know what you do, the problem isn’t the reader. It’s the words standing there doing absolutely nothing.
Content with a pulse
Blogs, social posts, Google Business Profile posts, newsletters, captions, and all the little pieces that keep a business visible without making it sound like it was assembled from leftover marketing phrases and mild panic.
Brand stories that finally sounded like the business
Every business has a story. Most of them are just buried under years of “quality service,” “tailored solutions,” and other phrases nobody would ever say out loud unless they were trapped in a networking commercial.
Local search copy that did its damn job
The words still had to be useful. Search-friendly. Clear. Built around how people actually look for a business. But they also had to sound human, because being found is only half the battle. Being chosen is the point.
CheekySkirt Media became the place where personality, clarity, search, and story stopped pretending they were separate things.
Kate
Founder of CheekySkirt Media
Writer. Voice finder. Brand story translator. Recovering corporate sentence polisher.
Hi. I’m Kate. I write the stuff people remember.
I’m Kate Tulloch-Hammond, the writer behind CheekySkirt, CheekySkirt Media, and a whole lot of business words that used to sound painfully beige before I got my hands on them.
CheekySkirt started in 2014 because I needed a place to write like an actual person. Not a committee. Not a brochure. Not a woman trapped inside a professional development seminar with lukewarm coffee and no way out.
Then people started reading it. Then they started sharing it. Then they started asking me to write for them, which still feels like one of the best plot twists of my life.
My job is simple.
I find the thing that makes a business sound like itself.
I listen for the line everyone else missed.
The throwaway comment. The tiny detail. The thing the business owner says casually that is actually the whole damn brand trying to introduce itself.
I make people sound like people.
Wild, I know. But the best business writing usually starts when we stop trying to sound impressive and start trying to sound clear, useful, specific, and real.
I don’t do copy-paste personality.
Your brand should not sound like it came from the same drawer as everyone else’s. I write for the person, the business, the audience, and the moment.
I care way too much about the words.
Which is annoying for me and excellent for everyone else. The right words can make a business easier to understand, easier to trust, and much harder to forget.
I’m the person you call when the business is good, but the words are standing there in khakis ruining everything.
A few things people usually want to know. Because apparently “I write things” is not a full business plan.
Fair. CheekySkirt has lived a few lives: personal blog, writing proof, business origin story, client work engine, and now the legacy home for the voice that started the whole thing.
Translation:
This is the part where we make the robots, humans, and mildly confused website visitors very happy.
01 What is CheekySkirt Media?
CheekySkirt Media is the writing, content, and brand voice business created by Kate Tulloch-Hammond. It started as CheekySkirt, a personal blog with real stories, sharp observations, and a voice people actually wanted to read. When people started asking Kate to write for their businesses, CheekySkirt became CheekySkirt Media.
02 Who is behind CheekySkirt Media?
CheekySkirt Media was founded by Kate Tulloch-Hammond, a writer, brand voice builder, content strategist, and professional word wrangler based in the Tampa Bay area. Kate has spent years writing websites, blogs, bios, social content, Google Business Profile content, brand stories, service pages, company profiles, and all the other business words people need but usually do not want to write themselves.
03 How did CheekySkirt start?
CheekySkirt started in 2014 as a blog. Kate had spent years writing polished, professional, corporate-style content, and then she got bored. So she started writing about real life instead: the funny parts, the weird parts, the tiny moments, and the stuff people notice but do not always say out loud. That blog became proof she could write her way into any room.
04 Why did CheekySkirt become CheekySkirt Media?
Because people started asking Kate to write their stuff. Which, honestly, shocked the hell out of her. People wanted to pay her to do the thing she already loved doing? Ridiculous. Also, apparently, a business model. That is when CheekySkirt became CheekySkirt Media and Kate filed the paperwork to make it official.
05 What does CheekySkirt Media do?
CheekySkirt Media writes the words businesses need to sound clear, human, specific, and worth choosing. That includes website copy, blog content, brand messaging, service pages, bios, social media content, Google Business Profile posts, local search content, company descriptions, and brand stories that do not sound like they were pulled from the same sad drawer as everyone else.
06 What makes Kate’s writing different?
Kate does not make every brand sound like Kate. That would be weird, loud, and probably exhausting for everyone involved. Her real skill is finding the voice that already belongs to a business and making it clearer, sharper, more memorable, and harder to confuse with every competitor saying the same safe little things.
07 Does CheekySkirt Media only write funny content?
No. Funny is one tool, not the whole toolbox. Kate can write warm, polished, emotional, technical, practical, elegant, local, serious, strategic, direct, playful, or beautifully plain. The goal is not to force jokes into places they do not belong. The goal is to write the right words in the right voice for the right audience.
08 Where is CheekySkirt Media based?
CheekySkirt Media is based in the Tampa Bay area of Florida, with deep roots in Dunedin and the surrounding local business community. Kate writes for local businesses, service providers, personal brands, organizations, and companies that need clearer, stronger, more human words.
09 Is CheekySkirt Media the same as Everything But The Logo?
Not exactly. CheekySkirt Media is the origin, the writing home, the proof, the history, and the voice that started it all. Everything But The Logo is the brand-building work that grew from that same skill: helping businesses build the full brand around the logo, including messaging, content, websites, strategy, story, and the words that make the whole thing make sense.
10 Why does the CheekySkirt blog matter?
The blog matters because it is where the voice proved itself. Before the business paperwork, before the client work, before the websites and content calendars and brand messaging, there was the writing. People read it, shared it, remembered it, and reached out because it sounded like a real person was on the other side. That is still the whole point.
11 Can CheekySkirt Media help with search-friendly website content?
Yes. The words still have to do their job. Kate writes content that helps people understand what a business does, where it serves, who it helps, and why it is different. The goal is clear, useful, human content that makes sense to readers and gives search engines enough context to understand the business without turning the page into keyword soup.
12 How do I work with Kate?
Start with the words. If your website sounds generic, your brand story feels flat, your service pages are doing nothing, your bio makes you want to hide under furniture, or your content sounds like everyone else in your industry, that is the work. CheekySkirt Media is where the writing started. Everything But The Logo is where the full brand work goes next.
CheekySkirt started as the voice. CheekySkirt Media made it official. The work has always been the same: make the words impossible to confuse with anyone else’s.