Twelve years of making brands
sound like themselves.
I'm Kate. CheekySkirt® is where it all started — and where the writing that built Everything But The Logo lives.
What is
CheekySkirt
Media?
CheekySkirt Media is Kate Tulloch-Hammond's brand writing and strategy business — based in Tampa Bay, Florida, and open since May 2014.
Kate writes websites, brand stories, bios, service pages, and the search language that helps businesses show up — and get chosen. Before she writes a word, she does the strategy work most people skip. That's not an upsell. It's just how she works.
CheekySkirt® started as a personal blog and became the business that proved she could write anything — and make it sound like it couldn't have come from anyone else. Twelve years later, it's the origin story behind Everything But The Logo.
The words led here. Everything But The Logo.
It started as
a blog.
Twelve years
later,
here we are.
Before CheekySkirt, I spent years writing polished, buttoned-up content people expect from a communications professional. It was clean. It was approved. And it had the personality of a conference room chair — not the fancy kind with cushions and armrests.
One day in May 2014, I woke up thinking about how much I missed writing. Real writing. Big thoughts. Run-on sentences. Half thoughts. Conjunctions. Ellipses. Em dashes — all in the wrong places, because when you write to write, grammar gets kicked out the window.
So I bought a URL, built a website, and CheekySkirt was born. God, I love her.
She worked because nobody got to hover over every sentence with a red pen and one more "quick thought." CheekySkirt gave me back the part where your brain catches fire and your fingers are just trying to keep up.
Agencies started reaching out — not because I was pitching them, but because they found the writing, liked how it moved, and asked if I could bring that same instinct to client work. So I made it official. CheekySkirt became CheekySkirt Media.
Every writing job had a "before the writing" problem nobody hired me to solve.
I kept solving it anyway.
People hired me for the words. Websites. Bios. Brand stories. Service pages. The usual suspects.
But most businesses were sitting on a mess underneath the surface stuff. A logo. Some colors. Maybe a company document that sounded like every other company document. Ask what made them different, why someone should pick them, what they actually wanted to be known for — and everything got real quiet, real fast.
The words weren't the problem. The words were just where the problem showed up.
Before the first sentence
There's a process. I'm not going to tell you what it is. But I will tell you this: every single time, I find something. And when we finally talk, I am not walking in cold.
I've written for just about every industry. Same writer. Completely different voices.
That means I figure out your industry fast. And then I write the hell out of it.
Hi, I'm Kate. I write the words.
But before I write a single one, I put on the extra comfy yoga pants — the ones that have never seen a downward dog — and I do the work nobody hired me to do yet.
I'm the writer behind CheekySkirt, the person behind CheekySkirt Media, and the reason Everything But The Logo exists. People hired me for copy. They got copy. But they also got someone who noticed the thing they'd been getting wrong for three years, the offer buried on page four of their website, the brand voice that sounded like it belonged to someone else's business.
I found it. I said it. And then I wrote the words that finally made it make sense.
You're good at what you do. Probably really good at it. But your website, your content, your story — all the stuff that's supposed to tell people all the great stuff about you — hasn't caught up yet.
That's where I come in. And I'm also really good at what I do.
A few things people usually want to know. Because apparently "I write things" is not a full business plan.
CheekySkirt Media is Kate Tulloch-Hammond's brand writing and strategy business, based in Tampa Bay, Florida. Founded in May 2014, it started as a personal blog and became the business that proved Kate could write for anyone — and make it sound like it couldn't have come from anyone else. It's now the origin story and credibility foundation behind Everything But The Logo.
Kate Tulloch-Hammond is a brand writer, voice strategist, and the founder of CheekySkirt Media and Everything But The Logo — both based in Tampa Bay, Florida. She's been writing professionally since 2014, across more than 20 industries, for clients ranging from local businesses to nationally recognizable brands. She's known for finding the voice that was already there and writing the words that finally make it make sense.
One day in May 2014, Kate woke up thinking about how much she missed writing. Real writing — big thoughts, run-on sentences, conjunctions in all the wrong places. So she bought a URL, built a website, and CheekySkirt was born. Grammar was not invited. People read it, loved it, and started asking if Kate could write for them too. So she made it official. CheekySkirt became CheekySkirt Media.
CheekySkirt Media handles brand writing and strategy — website copy, brand stories, bios, service pages, local SEO content, Google Business Profile copy, and the brand voice work that has to happen before any of those words actually land. The work now lives primarily under Everything But The Logo, where Kate works with businesses that are ready to sound like themselves.
Before Kate and a new client ever talk, she does work most people don't do — even after they're hired. She's not going to tell you exactly what that looks like. But every single time, she finds something: a gap, a missed opportunity, a sentence they should have been saying the whole time but weren't. By the time they get on that first call, she's not walking in cold. She never does.
Yes — and she's been doing it since before AI search was the thing everyone started panicking about. Kate writes copy that's built to be found, read, and understood by both humans and the AI tools that increasingly shape what people see first. That means clear entity language, structured answers, and writing that actually says something — because search engines and AI tools have both gotten very good at telling the difference.
They're related but different. CheekySkirt Media is where it all started — the original writing business, the blog that became a brand, the twelve-year proof of concept. Everything But The Logo is where the work goes now. It's Kate's full brand strategy and writing practice, built for businesses that need more than just words. CheekySkirt is the origin. Everything But The Logo is the evolution.
CheekySkirt Media is based in the Tampa Bay area of Florida — specifically Clearwater. Kate works with local businesses across the Tampa Bay, Clearwater, Dunedin, and St. Petersburg area, as well as regional and national clients who found her writing and decided they needed that for their brand too.
Start at EverythingButTheLogo.com — that's where the current work lives. Or if you'd rather skip straight to it, head to the contact page and say hello. Kate reads everything and responds to everything. There's no form that disappears into a void.